Your Organisational Needs Analysis

At the heart of your employer engagement strategy is your approach to finding out exactly what makes employer organisations tick.

• You want to know what their issues are.
• You want to know what keeps people in employer organisations awake at night.
• You want to know the problems they are wrestling with.

You want to know this because until you know these things, you cannot possibly know what training to offer employers.

Your ONA is at the heart of your commitment to being demand-led.

Therefore, do you have one?
Do you use it?
Do you aggregate the outputs you receive from individual employers to help you to obtain a better view of your marketplace?

If you are just starting to think about ONAs, produce something very simple and straightforward.

Think of ways in which you can add value to the employer via your ONA.

Remember employers are giving you their valuable time. What will the employer get out of the ONA, on the day, immediately?

Make a list of benefits.

Check that employers think these are benefits, too.

Your ONA is vital to your success with employers. It must be perceived as being valuable by employers, so work on this building block of employer engagement as soon as is practicable.

Even in you already have an ONA, review it and check that it is fit for purpose.

Check also that employers think your ONA is fit for putpose.