The Employer Engagement Strategy

Do you have an employer engagement strategy?

When I visit provider organisations the employer engagement strategy I am presented with is often the business plan.

It’s great to have a plan, but your employer engagement strategy needs both an internal face and an external face.

In simple terms, if your business plan is the internal face of your employer engagement strategy, the external face is your rationale for working with employers.

The external face is your series of statements which set out what you aim to do support employers. It’s also the set of statements you make about how you do this.

It’s that simple.

These statements need to be communicated to your staff and repeated to your employers and your stakeholders.

You will know your employer engagement strategy has been understood when your employers start telling you what you aim to do to support them and they offer you the messages you have promoted to them.

What goes wrong?
Quite a few organisations don’t really know how they help employers, so they can’t create those public statements. They don’t have an external face to their employer engagement strategy.

Check your situation. Ask three of your staff now:

What do we do to help employers? . . . . . . . .