Planning the TQS Development Journey (4) - How good are you at communicating with employers?

Is your organisation good at communicating?

How would you know?

The simplest way to find out is to ask the people who receive your message what they think of your organisation.

The meaning of all communication is found in the message received, not in the message sent, so you can only check the quality of your communications be talking to those people to whom you are sending your messages.

1. What do employers think of you?
2. Have they received the messages you wanted them to receive?
3. Do they know what you do?
4. Do they know how you can help them?
5. Would they turn to you if they had a business need?
6. Would they turn to you to help them with their people development issues?

The list of questions could be a lot longer, but the answers are more important than the questions.

If you don't know what answers employers would offer, then the chances are you won't review and update the messages you send out. You won't know if you need to amend your messages, because you're not receiving feedback on your communications strategy.

It's really important to find out how you are perceived in your marketplace, because this will shape your whole approach to working with employers. How you are perceived in the marketplace will have an impact on your overall success with employer engagement, too.

If you want to develop strong working relationships with employers - which you need if you are to be successful with the TQS - you must have a communications strategy which ensures that employers receive the messages you want them to receive.

So the question stands: how good are you at communicating with employers?