Your Route to TQS Certification (2) Make sure you understand employers

It’s a simple strategy and one that is often overlooked, ignored or just forgotten.

How can you be responsive to employers if you don’t know:

1. what keeps them awake at night
2. what they consider to be their problems and concerns
3. their aspirations and goals?

Equally how can you claim to be serving a sector if you’re not familiar with the issues employers working in that sector are facing?

You need to understand the employer’s business before you can start to recommend training solutions, because until you have that understanding there’s not much common ground on which the two of you can stand.

Talk to employers. Get to know them. Ask them how the credit crunch is affecting their business. Ask them if they are worried about the downturn in the economy. Get on their wavelength. They’ll be far more likely to want to work with you if they are confident you understand them.

This strategy will help you to build you business. It’s also an approach that will help you towards Training Quality Standard certification.

Remember, if you take steps to find out where the employers you want to work with are feeling the pain, you just might get the opportunity to help them to do something about it.