Why do we need an ONA?

An organisational needs analysis (ONA) is an essential element of your employer engagement strategy.

You can’t do business without one.

You use your ONA to help you to find out what an employer’s key issues are.

An ONA is not concerned with training and what training an employer needs. It’s all about working out what is keeping an employer awake at night and where he or she feels the pain, right now.

An ONA deals with an employer’s business issues.

Whether you are dealing with public sector employers or with private sector employers, you need to know about the principal concerns of the organisations you are hoping to work with.

If you look at Part A of the TQS, you will see in A2.2 a requirement to find out about and to make sure you understand employers’ needs. The standard talks about “underlying business needs”.

This knowledge and understanding is important in the context of the Training Quality Standard, but it matters in the context of your business, too.

When you sell training commercially, you will need to link what you are offering to these underlying business needs. If you are going to stand a good chance of selling your product or service, you need to do this.

Therefore, today you need an ONA to help you to do business with employers.

Next time . . . what an ONA covers.