Friday 21 May 2010

Attract More Business - Newsletter

Have you signed up for our Attract More Business newsletter yet?

The May edition will be out next week.

Each month I take an important aspect of employer engagement and offer guidance on how to deal with that issue.

The feature article in April was entitled:

Sign up for our list and stay the course!

It was about getting employers to sign up for your e-newsletter and other communications. It was also about making sure you keep people on your list and opening your e-mails.

When you sign up for the newsletter you'll be able to download our special report:

Bridging the Funding Gap.

The title says it all. It's a guide to help you to earn more income from non-governmental sources.

The main sections in the report are headed:
  1. Be clear about how much revenue you want to generate from employers
  2. Be clear about who you serve
  3. Be clear about what you are selling
  4. Face up to the big challenge
  5. Create a customer pipeline
  6. Manage relationships with employers
  7. Build your reputation
  8. Promote your organisation effectively
  9. Get some feedback
  10. Measure and improve
The report is filled with useful advice that you can apply today, so you might want to take a look. All of the advice will also help providers looking to achieve the TQS.

Remember, you'll receive the Attract More Business newsletter, too.

This month I'll be writing about how to get employers to hand over real money.

So, I look forward to sharing this information with you.

The sign-up box for our Attract More Business newsletter is on the right hand side of the screen.

Sunday 16 May 2010

Your TQS application - three reasons why you should write it in-house

Over the last two years or so I’ve been asked many times to write an organisation’s TQS application. On every occasion I’ve turned down the request. I always turn down these requests because the best people to write your TQS application are already working for you.

Of course, you can ask for guidance on how to shape and frame your work, how to make sure your application makes sense to an outsider, how to check that you’ve covered the requirements and so on – and I’ve done all of these tasks several times – but writing your TQS application is a job for you, for three reasons.

It’s your TQS journey

You have made a development journey towards readiness to be certificated. You know the details of that journey. You know about your successes and the areas where you have had problems. You know what you’re really proud of.

Most of all you know how all the different pieces in your jigsaw came together.

This is the story you need to tell, and no one can tell this story better than you.

You know where the evidence is

In your TQS application you make statements about how you address the different aspects of the standard. You then use evidence of how you work in practice to help you to prove your points.

An external writer – even a great writer – won’t have this sort of information to hand. Even in you give him or her lots of material to work with, it will still be difficult for an outsider to decide which items fit the requirements of the different parts of the standard best. It takes someone who knows the standard and knows your work to do that.

You will have to work with the assessors on the verification visit

When the assessors come on site to verify, amplify and clarify what is in the application you’ll have problems, if you don’t own your application.

If you don’t know why something has been written in a particular part of the application, or why a particular example has been offered, you’re going to struggle to have a meaningful discussion with your lead assessor about it. If you don’t know how the application was constructed and the rationale behind your choice of material, you will find the verification visit difficult.

It might look like you’re removing a problem from your over-long list of things to do in your very busy day by outsourcing the writing of your TQS application, but in the long run you’ll be making more work for yourself.

Do yourself a favour

Write the application in-house, but remember to leave plenty of time to write, edit, review and rewrite. In the end the secret of good writing is all in the editing and rewriting.

So, to make sure your TQS application is really well written, don’t outsource the writing, but do make sure you write several versions of the document along the way.

If you’d like to link to this post, please do.

If you’d like to use it in your own TQS newsletter, then that’s fine, provided you acknowledge the writer and the source.

See also: TQS Application writing - the five big mistakes